Rapeseed festival boosts rural vitalization in Sichuan
By PENG CHAO |
chinadaily.com.cn |
Updated: 2026-03-14 13:58
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The festival also generates additional income for villagers through farmstays and local specialty sales, while on-site demonstrations of traditional oil-pressing techniques—recognized as intangible cultural heritage—enhance the value of local rapeseed oil products, Zhang said.
For the first time, the event introduced livestreaming as a new business format, inviting student teams from Sichuan Vocational College of Information Technology to participate.
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