日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Global EditionASIA 中文雙語Fran?ais
Opinion
Home / Opinion / Editorials

Modernization evidenced by festival's opening-up: China Daily editorial

chinadaily.com.cn | Updated: 2026-02-23 19:49
Share
Share - WeChat
Customers check out at a duty-free store during the Spring Festival holiday in Haikou, South China's Hainan province, Feb 16, 2026. [Photo/Xinhua]

In a hyperconnected world where algorithms increasingly choreograph our daily lives, China's special nine-day shopping campaign during the Spring Festival holiday has demonstrated how a society once rooted in agrarian rhythms has rewired itself for the digital age without severing its cultural roots.

Announced by the Ministry of Commerce of China and rolled out from Feb 15 to Monday, the campaign featured activities across six areas — dining, accommodation, transportation, tourism, shopping and entertainment — via five policy tools such as trade-in subsidies and inbound-tourism facilitation. But the real story is not the policy architecture. It is the transformation of Spring Festival itself from a traditional family reunion into a hybrid celebration that mirrors China's high-standard opening-up and modernization.

Consider the numbers. In just the first four days of the holiday, Hainan's offshore duty-free sales hit 970 million yuan ($140.51 million), up 15.8 percent year-on-year, and average daily sales at key retail and catering enterprises nationwide rose 8.6 percent year-on-year. Flight bookings to China surged more than 400 percent around the holiday period. These are not merely statistics; they are signals of a society shifting from export-led growth to consumption-driven resilience.

The Chinese New Year was born in a world where prosperity meant a harvest and a full granary. Today, prosperity is measured in livestream clicks, mobile-payment scans and duty-free receipts. Yet the emotional core remains intact: reunion dinners, temple fairs, lantern festivals. What has changed is the interface. Multilingual festival maps guide foreign visitors to intangible-heritage markets. Digital "red envelopes" replace paper ones. AI-driven logistics ensure gifts arrive overnight. Tradition has not been replaced; it has been increasingly platform-evolved in many places.

This evolution reflects what anthropologists call "cultural layering" — new technologies settling onto ancient rituals like sediment on riverbeds. In the country, different generations may celebrate the same festival through different consumption patterns: grandparents buying time-honored brands in temple fairs, parents upgrading home appliances through trade-in subsidies, and Gen Z livestream-shopping niche domestic labels. The pro-consumption campaign's 62.5 billion yuan in trade-in subsidies is an accelerator for household modernization and green transition.

Foreign companies have noticed. Nestle Greater China told the media that Spring Festival showcases the sophistication of Chinese demand. Tesla reported surging showroom traffic after holiday promotions. European appliance makers and healthcare brands rolled out more localized products to capture the festival economy. China is no longer merely the world's factory; it is an increasingly world marketplace shaping global product design.

Inbound tourism tells a parallel story. Shanghai's airports handled an average of 113,000 daily cross-border travelers during the holiday. Beijing Capital International Airport processed nearly 8,000 tax-refund applications in the pre-holiday shopping season in January, up 469.81 percent year-on-year. It is fair to say that Spring Festival has become both a cultural magnet and a consumption gateway, illustrating how the festival demand radiates outward, shaping cross-border trade and service innovation.

In a sluggish world economy, the Chinese New Year is emerging as a seasonal stabilizer — not just for China, but for global supply chains that now synchronize product launches, marketing cycles and logistics flows around this holiday. The nine-day holiday has become a feedback loop between domestic consumption and global integration.

The inscription of the Chinese New Year on UNESCO's representative list of the intangible cultural heritage of humanity in 2024 underscores its enduring cultural vitality. What we are witnessing today is a dynamic process of modernization: tradition is not confined to the past, but remains a living heritage that continuously adapts to the changing times.

Most Viewed in 24 Hours
Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 成人av片在线观看 | 国产极品网站 | 男女拍拍拍网站 | 91久久国产综合久久91精品网站 | 国产精品久久久久久免费播放 | 欧美一区二区三区免费看 | 四虎av在线 | 激情小视频在线观看 | 18性xxxxx性猛交 | 69性视频 | 欧美精品观看 | a√在线观看 | 日韩一区二区三区不卡 | 久久网址 | 精品999久久久 | 国产又粗又黄又爽 | 亚洲最新偷拍 | 亚洲精品久久久久久久久久久 | 成人综合站| 看av的网址| 国产精品福利一区二区 | 免费的黄色av | 黄色小视频在线看 | 青青草在线视频免费观看 | 免费网站观看www在线观 | 中文字幕日产av | 日韩欧美大片在线观看 | 欧美久热 | 色无极亚洲影院 | 五月激情综合 | 国产精品免费在线视频 | 澳门av在线 | 狠狠天天 | 欧美午夜精品 | 日韩精品久久久久久久 | 久久久精品网 | 成人午夜视频网站 | 在线免费小视频 | 人人看人人做 | 国产免费www| 在线日韩中文字幕 |