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The activities seamlessly integrated interactive experiences with enhanced consumer offerings. From Feb 14 to March 8, Zhangyuan will host the V MUSE collection and high jewelry pop-up exhibition. V MUSE, a museum-grade jewelry brand, leverages Zhangyuan's unique bonded warehouse to create an immersive art consumption space and debut new high jewelry creations.

From Feb 15 to 23, a LEGO steed parade will grace the streets in collaboration between LEGO and Zhangyuan, alongside themed installations such as dragon and lion dances, steed paintings, and the God of Wealth.

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