Luis Costa, economic and trade counselor of Portugal in Shanghai, emphasized the event's role in showcasing Portugal's offerings.

"I think these kinds of events help us also spread the message about what Portugal has to offer," Costa said, adding that products like port wine and cork products are gaining recognition in the Chinese market.

Addressing Chinese consumers, he extended New Year greetings, saying, "Gong xi fa cai (the most common greeting exchanged by the Chinese during Spring Festival celebrations, meaning 'wishing you a big fortune'), and I hope that you can also enjoy your celebrations thinking of Portugal."