TechnoAlpin, which holds around 60 percent of the global market for snowmaking systems, reported that about 90 percent of ski resorts in China use its snowmaking machines.

Shen Yumei, marketing director for the company's China business, said that the boom in winter sports in China is giving global enterprises greater confidence in the market.

"We plan to build the company's fourth-largest global equipment center in China, serving markets across other Asian countries. The company's advanced ice and snow technologies and experiences will contribute to the vigorous development of China's ice and snow sports and industry," Shen added.

According to a China Tourism Academy report released at the Ice and Snow Tourism Development Forum 2026 in Harbin earlier this month, China's ice and snow tourism is entering "a new stage of sustained prosperity," with more than 14,000 related enterprises operating in the sector at the end of 2025, up 11 percent year-on-year.

The scale of China's ice and snow economy exceeded 1 trillion yuan ($143 billion) in 2025, nearly four times its size of 270 billion yuan in 2015.

Xinhua