Chow Tai Fook Jewellery Group announced its entry into Bangkok's iconic Siam Paragon mall. With over 5,000 stores worldwide, Chow Tai Fook's Thailand expansion is a crucial part of the group's brand transformation, which aims to further advance its global market penetration.

As a landmark luxury retail destination in Southeast Asia, Siam Paragon now houses Chow Tai Fook's store featuring the brand's signature "Chow Tai Fook Timeless Red" as the main tone, showcasing the charm of traditional Chinese craftsmanship and aesthetics. To enhance local cultural connection and emotional resonance, the group launched exclusive Thailand-themed premium products to pay tribute to the local traditional culture.

"As we advance our dynamic brand transformation journey, curating exceptional retail experiences in international markets is pivotal in Chow Tai Fook Jewellery's overseas expansion strategy," Sonia Cheng, vice-chairman of Chow Tai Fook Jewellery Group, said. "This expansion is part of our ambition to establish Chow Tai Fook Jewellery as a leading force in global luxury, while reinforcing our legacy of innovation, excellence, and cultural resonance."