The book — initiated by the Publicity Department of the Communist Party of China Xinjiang Uygur Autonomous Region Committee, published by CITIC Press Group and Xinjiang Juvenile Publishing House, and presented by Xinjiang Today Media Hub — was released in October to celebrate the 70th anniversary of the autonomous region's establishment.

During the book's launch in late September in Urumqi, Hong Tianxiang, cofounder of the Institute for Planets, the book's content provider, said that their goal was to showcase the multifaceted features of Xinjiang through scientifically grounded explanations, rational yet warm writing, and stunning visual presentations.

"We hope this book will provide readers with a fresh perspective on all major aspects of Xinjiang and offer a clear framework to understand and engage with the region," he said, adding that the book was born from their exploration, interpretation and homage to this land.

The Institute for Planets is an organization dedicated to popularizing knowledge across fields like geography, astronomy, architecture and engineering, using accessible texts, photos and videos. Previously, their three-volume series on geography, Hi, I'm China, has sold more than 2.5 million copies. An English version of the first volume was released in late September.