Fuzhou, capital of East China's Fujian province, welcomed its first downtown duty-free store on Thursday, offering departing travelers, including Chinese tourists, a new shopping destination with prices about 11 to 25 percent lower than traditional department stores.

The outlet is among the first batch of eight new downtown duty-free shops approved nationwide to boost consumption. It caters to travelers holding valid exit-entry documents who are scheduled to depart China by air within 60 days.

Located on the first floor of the Henglicheng Shopping Mall in the heart of Fuzhou, the 857-square-meter store features a wide array of international brands across categories such as perfumes, cosmetics, watches, jewelry, luggage, sunglasses, spirits, and electronics.

It's the first outlet in Fujian to sell official merchandise for the Milano Cortina 2026 Winter Olympic Games and Ma Dwen Dwen, a commemorative version of the Beijing Winter Olympic mascot Bing Dwen Dwen for the coming year of the horse.