The sixth China-Russia Small and Medium-sized Enterprises Forum convened on Monday in Xi'an, Shaanxi province, bringing together officials and business representatives to explore new areas of cooperation. A related conference examined opportunities in cultural tourism, film and television, and the food and beverage industry.

Representatives of government and enterprises outlined recent cases of cross-border SME projects and shared approaches they believe could attract more collaboration in both directions. Several presenters highlighted the role of culture and media in shaping demand and sustaining long-term exchange.