The previous fashion show. [Photo/Xiamen International Fashion Week]
The 2025 Xiamen International Fashion Week is taking place at cultural and tourism landmarks including Zhongshan Road and Gulangyu Island from Oct 16 to 19.
Under the theme "unfolding naturally", this year's event will focus on the realms of "sportswear fashion" and "new fashion consumption", featuring three curated sections and 14 activities. It aims to create a fashion week that is visually appealing, interactive, shoppable, and highly connective, driving the deep integration of culture, tourism, and commerce.
As a key component of the 2025 Xiamen International Fashion Week, the "Free Symbiosis" Fashion Show will transform Zhongshan Road into a dynamic runway through 12 distinct fashion showcases. A diverse lineup of domestic and international brands will debut their latest collections, highlighting the vibrant energy of the modern fashion industry.
The fashion week will also debut the new city IP "How How Festival" on Zhongshan Road. The event will bring together over a hundred brands, integrating diverse formats such as art exhibition, living market, live performances, and hands-on workshops.
As the grand finale, the "2025 Forbes China Sportswear Fashion 50" ranking results will be announced at the Sportswear Gala on October 19 at Gulangyu Art College.
During the fashion week, 11 emerging Thai designers and brands will launch a series of activities including pop-up stores and fashion showcases on Zhongshan Road, providing "first-stop" support for Thai designer brands entering China.
China has decided to extend its visa waiver policy to ordinary passport holders from Canada and the United Kingdom starting from Feb 17.
Forty-one new port-of-entry duty-free shops have been established nationwide, with Xiamen Xiang'an International Airport, Xiamen Wutong Passenger Wharf, and Xiamen International Cruise Center included on the list.
