Harvest festival becomes a feast for farmers and consumers
Richer activities, better channels make good returns for growers
By ZHAO YIMENG |
China Daily |
Updated: 2025-10-07 07:03
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Hangzhou flavor
In Hangzhou, a hub of e-commerce and livestreaming industries in Zhejiang province, the autumn harvest festival opened on Sept 5. Local residents sampled new agricultural products and engaged in rural cultural experiences. At one booth, Zhao Jiahui from the Xiaoshan Gift Supply and Marketing Co presented a mooncake filled with traditional radish pickle. "It sounds unusual, but once people tried it, they found the flavor surprisingly good," Zhao said.
Another exhibitor, Zhejiang Chuanhua Rural Development Co, displayed orchids. The company has bred more than 500 varieties of the flower. "Orchids have become a refined gifting option for families and friends," said the product curator Ma Caihong.
