Aichi Prefecture of Japan on Friday witnessed activities for China's World Cultural Heritage sites, with participants seeking to further strengthen China-Japan exchanges.

This event in Tokoname is part of the "Nihao (Hello)! China" 2025 World Cultural Heritage Tourism Overseas Promotion Season, an initiative designed to enhance awareness of and promote China's UNESCO-listed cultural heritage sites as compelling travel destinations, through activities such as video screenings and photography exhibitions.

According to the China National Tourist Office in Tokyo, nearly 70 Chinese and Japanese enterprises participated in business promotion sessions during the event. They engaged in in-depth discussions on tourism resource development, product innovation, and market promotion, with several parties reaching preliminary cooperation agreements.

Held alongside the 2025 Japan Tourism Expo, running from Sept 25-28, the event leveraged the international platform to effectively showcase Chinese cultural and tourism resources, strengthening momentum for deeper bilateral cooperation.