Italian brand Stone Island unveiled its new flagship store in Hangzhou, East China's Zhejiang province, on September 5. The brand's global CEO, Robert Triefus, and global community ambassador, Ethan Ruan, attended the opening ceremony.

Spanning three floors and covering an area of over 370 square meters, the store showcases Stone Island's innovative craftsmanship, materials, and design collaborations. The retail space on the first and second floors displays the brand's full range of collections, including the Stone Island Ghost, Marina, and Stellina sub-series, highlighting the brand's focus on material innovation and community culture.

Bold design elements such as the Chandelier digital display and experimental materials such as treated cork on the two floors underscore the brand's ongoing commitment to material research and community engagement.