日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

'Fan economy' grows into commercial powerhouse

Supporters of star performers drive merchandise sales, form deep connections

By Yu Ran | China Daily | Updated: 2025-09-17 08:17
Share
Share - WeChat
Hand-painted aroma pieces created by Chen Xiaojia, founder of Chunzhi handmade aromas in Hangzhou, Zhejiang province. CHINA DAILY

Despite having little money, she cherished small items such as 4-yuan magazines, which are all carefully displayed in her home years later.

"I was going through a difficult period and felt very alone. The music and youthful energy of the Super Boy contestants became my personal utopia — a source of comfort I couldn't find anywhere else," she recalled.

As her fandom matured, Li began attending concerts, music festivals and variety show recordings, sometimes traveling south to see her idols live.

Among her favorites are singers Wang Yuexin, Su Xing and Chen Chusheng. Her devotion extends beyond attending performances and she has created what she calls "support campaigns", including a retro-style tribute to Wang's albums Freak Out and Parachute.

"I wanted more people to hear these songs, to understand the passion and effort he put into them. Seeing fans in a stadium sing along to songs that had once only lived in my headphones was a moment of pure exhilaration," she said.

Among Li's most treasured items are physical copies of Freak Out and Su Xing's Jin Xing Shi. "I don't buy things just because others do. I follow my own feelings, and I'm more interested in collecting older albums that remind me of the era I grew up in," she said.

She said these artists appeared in her life at just the right moment. "Through their music, I learned to embrace my own ideas, to reconcile with myself, and to pursue what I truly love," said Li.

While Li's fandom is rooted in nostalgia, He Hehe, a content operator in her late 20s living in Shenzhen, Guangdong province, approaches celebrity merchandise differently.

For her, merchandise is not just memorabilia — it is an emotional anchor and a form of self-expression.

Her fandom began in 2018 while at university, when she became a fan of Chen Linong — a singer, actor and future member of Nine Percent — after watching the reality show Idol Producer. Her first purchase was a gift box with his endorsement, containing branded products and postcards.

"I didn't really think about whether or not I needed it. It was something he endorsed; I just wanted to help the sales figures," she said. Her impulse was to support Chen Linong commercially, even if the items she purchased weren't practical, He said.

After graduation, her focus shifted to the boy band Teens in Times. Unlike Chen Linong, whose products were mostly endorsements, TNT regularly released official items designed for fans — from photo cards to plush dolls.

"The frequency of purchases depends on the artists. If it's useful, like beverages or daily items, or if official goods include things I like, I'll order them," said He.

She spends 5,000 to 8,000 yuan annually on merchandise and "fan support", attending four to six offline events a year. Many official goods — photo books, postcards and plush key chains — are purchased simply for the thrill of unboxing.

"The peak happiness is opening the package. Afterward, they often sit in a corner collecting dust. Sometimes I don't even use notebooks or stickers, because just seeing them is fulfilling," she said.

Among her favorites are photo cards and cotton dolls.

"Photo cards are simple, beautiful, and collectible; cotton dolls carry a strong sense of companionship. No fan can resist a three-inch photo card and a cotton doll," she added.

She also has fan-made items like drawings and handmade goods, but considers official products more valuable.

"Official merchandise is closely connected to the artist, sometimes even designed with their involvement. Fan-made items are just extensions. Even when people like my work, it's ultimately because of the artist," He said.

One special piece bridges both worlds: a postcard she made for Chen Linong's birthday, later signed by him and mailed back to her. "It showed my effort wasn't meaningless. That card symbolizes how merchandise can carry memory, creativity, and even career direction," she said.

For He, merchandise is more than consumption; it's a way to escape daily pressures, a reward after long workdays, and a source of joy that fuels creativity. Piles of unopened items and cherished collectibles in her room testify to her devotion.

"To outsiders, they may look like simple goods, but to me, each piece tells a story of passion, community, and the enduring pull of star-chasing. If my daytime job gives me material rewards, then this gives me spiritual fuel," said He.

|<< Previous 1 2 3 4 5 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 日韩久久精品视频 | 国产第四页 | 亚洲精品一区二区三区在线播放 | 亚洲网站视频 | 毛片网站视频 | 国产精品自拍在线 | 毛片毛片毛片毛片毛片毛片 | 一起艹在线观看 | 国产精品偷拍 | 一级高清毛片 | 撕开她情趣内裤让她呻吟视频 | 亚洲精品伊人 | 色播五月综合 | 亚洲91久久 | yw视频在线观看 | 国产精品嫩草69影院 | 波多野结衣 久久 | 黄色高清在线观看 | 亚洲国产婷婷 | 免费网站在线高清观看 | 麻豆国产视频 | 久久dvd| 特淫毛片| 国内毛片毛片 | 久久人人爽人人爽人人片 | 久久av一区二区三区亚洲 | 色婷婷av一区二区三区大白胸 | 超碰成人97 | 久久免费视频网站 | 亚洲69视频 | 欧美第一区 | 亚洲一级生活片 | caoporn91| 色网站在线看 | 久久久91精品 | 欧美一区二区在线播放 | 国产精品久久久久永久免费看 | 亚洲欧美日韩精品 | 精品福利一区 | 国产成人91 | 国产乱在线 |