Robbie Henchman has been appointed as president of 160over90 and senior partner at WME. In his new role, Henchman will oversee the global marketing agency 160over90 and WME's brand representation business.

Henchman will manage the strategic direction and vision of 160over90, working closely with executive vice-presidents Ryan Brown, Jessica Sinn and Justin Zambuto, who report directly to him. 160over90's clients include AB InBev, Coca-Cola, DP World, Macy's, Marriott International, McDonald's, University of Pittsburgh, Verizon and Visa.

Henchman will also oversee WME's brand representation business, which delivers entertainment solutions to corporate brands. WME's brand clients include Lego, McDonald's and several premier sports properties.

"Robbie's track record of delivering strategic partnerships and building meaningful, long-lasting relationships with brands and C-suite leaders is quite simply second to none," said WME Group President and Managing Partner Mark Shapiro. "With brands turning to 160over90 and WME at an accelerated rate for unique insight and access across entertainment, sports and culture, we are well positioned to provide unmatched creative solutions to reach and activate consumers."

"The entertainment, sports and experiential spaces are on an exciting trajectory, with 160over90 and WME at the forefront of this change," said Henchman. "I'm thrilled to be supporting our global team in forging transformative brand-to-consumer connections that drive measurable results for our clients' businesses."

Previously, Henchman served as president of IMG Events and Global Partnerships, where he managed its global events portfolio and led a global sales team to secure brand partnerships for assets including the Miami Open, Wimbledon, The R&A, Frieze, Taste Festivals, the Olympic & Paralympic Games and Hyde Park Winter Wonderland.

Henchman also oversaw IMG's international offices and sports businesses, collaborating with then parent company Endeavor to strengthen partnership alliances across its network, including with UFC, WME and 160over90. Prior to this, he was executive vice-president of international Strategic Partnerships for IMG's media and events businesses. Henchman began his 30-year career at IMG as an intern at Wimbledon in 1995, later moving to Hong Kong to work in IMG's client business. He has held various roles across Europe, Asia and North America.

Henchman's new role takes effect immediately.

About WME Group

WME Group is a global network of businesses representing the world's leading talent, intellectual property and brands. The group comprises renowned talent agency WME, global marketing agency 160over90, brand licensing agency IMG Licensing and unscripted content business Pantheon Media Group.

About 160over90

160over90 is an award-winning global marketing agency that forges stronger human connections and shared moments that resonate. With 800 experts across the world, the agency offers a full-service, channel-agnostic approach and deep connections to the people, places, and properties driving tomorrow's conversations. 160over90 is part of WME Group, a global representation business representing top talent, intellectual property and brands.