Since the start of the summer vacation, many venues have rolled out cultural promotion activities such as "Meet the Intangible Cultural Heritage" and ICH classes. Specialized items, including guqin (a seven-stringed zither) and Kunqu Opera, enriched the holiday. According to China Central Television, the China Traditional Culture Museum alone hosted nearly 500 events this summer, with a daily average attendance surpassing 13,000.

In Hunan province, the Hunan Intangible Cultural Heritage Protection Center launched a hands-on program, covering more than 10 traditional local handicrafts, such as paper-cutting and dough figurine making. All 45 sessions were fully booked. During a ceramics workshop on Changsha kiln tradition, children engaged with this ancient craft under the guidance of skilled inheritors.