While short-form content has its strengths, such as being easily accessible, Shen believes the immersive experience of the big screen, complete with spectacular visuals and shared viewing, cannot be replaced.

"Watching a movie has an irreplaceable social aspect. Audiences can discuss the plot and characters with friends or family," adds Shen, one of the country's fastest-rising young directors. His blockbuster No More Bets, about overseas internet fraud, grossed 3.85 billion yuan in 2023 and sparked heated online debates.