Gao Jianjun, deputy general manager of the Xinzhou branch of China Post Group, said: "As a national team serving rural vitalization, we need to fulfill the responsibilities of central enterprises.

"In response to the needs of fruit farmers, the Fanshi Post Office hired experts to go deep into the orchards and teach farmers agricultural techniques, while delivering over 800 metric tons of fertilizer to them."

Gao also said that when fruit farmers are in urgent need of funds, the company also provides agricultural loans, resolving the financing issues of fruit farmers.

Livestream e-commerce is a rapidly developing retail model in recent years, with more and more "grassroots anchors" appearing in livestream rooms, introducing hometown specialties to consumers nationwide.

Shanxi anchor Li Wenbiao said, "I try hard to promote Baishui apricots through livestreaming, bringing Shanxi farm products to the whole country, ensuring that our fans can enjoy the freshest apricots."