The National Health Commission on Monday announced a crackdown on misconduct in online health science popularization as some medical professionals have exploited their online influence for profit and are even misleading the public.

With the growing popularity of short video platforms, an increasing number of doctors have embraced livestreaming and short videos to disseminate health knowledge. However, some have exploited health science popularization as a means for financial gain and misled the public, the commission said in a statement released on Monday evening.

Typical malpractices include misusing their professional authority to endorse themselves, directing patients to specific services, offering online consultations illicitly, selling products through livestreams, and prescribing overpriced medications.

Some have even exaggerated treatment effects, fabricated patient cases and storylines to deceive the public.

The commission said these acts have violated relevant laws and regulations on online medical services and advertising.

"All patients must complete their initial diagnosis at offline medical institutions and obtain a clear medical assessment before they can proceed with follow-up consultations through a qualified online hospital," it said.

The commission said that it will work with government departments to rectify misconducts linked to science popularization online.