The world's first Legoland-themed aircraft was jointly unveiled on Monday by Legoland Shanghai Resort and Juneyao Air, announcing a strategic partnership to explore a new consumption model that integrates aviation and cultural tourism.

The Airbus A321 jetliner, painted and decorated with Legoland themed elements, is scheduled to operate its inaugural flight from Shanghai Hongqiao International Airport to Guangzhou of Guangdong province on Monday.

"As a benchmark for innovation in China's civil aviation industry, Juneyao Air's vibrant and quality-driven service philosophy deeply resonates with Legoland, which is dedicated to making the possibilities of Lego bricks come to life on an epic scale, sparking a lifetime of play, creativity and imagination," said Chen Jie, general manager of Legoland Shanghai Resort.