For Lin, it's more than engines and dust. A self-proclaimed foodie, he lights up when talking about Xinjiang's cuisine -- from Nang pit roast lamb to hand-pulled noodles. After one race, he donned a traditional white felt hat from the Kyrgyz ethnic group to celebrate with locals.

"I fell in love with Xinjiang the first time I came here," he said. "Many of my friends back home have developed a fascination with this place after hearing my stories."

As China's rally scene grows, Lin remains one of its most enthusiastic ambassadors both on and off the track. Through daily video updates from the Taklimakan Rally, he shares behind-the-scenes moments and technical insights aimed at educating and inspiring young motorsport fans.

"I want to be a bridge for anyone who dreams of racing," he said. "The earlier you get involved, the more potential you have. My job is to make this sport more accessible."

Now, Lin sets his sights on an even greater challenge -- the Dakar Rally, widely considered the world's toughest motorsport competition.

"The Taklimakan Rally is an important test. We've gained a lot of experience over the past years by staying calm under pressure. But Dakar is the goal," he said.