"It showcases a diverse collection that represents many facets of Egyptian civilization," said Mohamed Ismail Khaled, secretary-general of the Supreme Council of Antiquities, the Egyptian Ministry of Tourism and Antiquities, during the opening last year. It includes depictions of prominent ancient Egyptian gods such as Osiris, Isis, Horus and Ptah, and features remarkable items from various Egyptian kings across different dynasties, highlighting statues of high-ranking people such as officials and priests, he said.

The Shanghai Museum will also take Egyptian-themed float parades to cultural landmarks and tourism sites across China and join hands with museums and tourism institutions to hold promotional campaigns of the Pharaoh's simulated experiences of traditional Chinese culture.

The museum launched new social media accounts on Saturday for Merneptah, the fourth Pharaoh of Egypt's 19th Dynasty, on the Chinese app Xiaohongshu, or RedNote, and other platforms, posting the Pharaoh's journal each day, and communicating with audiences about culture, history and topics of public interest.

Following the conclusion of the exhibition, the museum will introduce a book about the stories behind this record-breaking exhibition. And a new documentary about that will be premiered.

zhangkun@chinadaily.com.cn