The festival debuted a Baoshan Souvenir cultural flagship store at Shanghai Long Beach Tower, curating over 200 cultural products from 18 merchants featuring national-chic designs, intangible heritage elements, and collaborations with Shanghai Film Infinity and Jingdezhen ceramics. 

Shanghai Sea World shopping mall complements festivities with 16 cultural events, including K·H band performances and Russia-themed stage play, alongside seven specialty stores.

Major sporting events amplify momentum: The 2025 F1 H2O Shanghai Grand Prix and international sailing competitions will converge along the waterfront, augmented by hot air balloon rides and helicopter sightseeing.

Sporting events are also adding excitement to the festival, with top-tier events like the 2025 F1H2O World Championship Grand Prix and international sailing races taking place along the waterfront. Activities such as hot air balloon rides are enhancing the fusion of culture, tourism, and sports to create a new landmark experience.