Topics of discussion include emerging trends in outbound tourism, growth opportunities in China's travel retail sector, visa policy facilitation, breakthroughs in destination marketing, and digital transformation strategies.

Russia's Federal Agency for Tourism has brought a delegation of over 30 organizations, including tourism boards from nine regions, 21 destination management companies, hotels and museums.

Several overseas national tourism boards and two Chinese cruise companies have also held promotional events.

Qing Qinghui, project director of COTTM, said in a speech that over the past two decades, COTTM has served more than 6,000 exhibitors from over 100 countries and regions, and has been witness to the industry's remarkable evolution through changing tides and shifting constellations.