Shanghai will transform into a coffee wonderland as the 2025 International Coffee Culture Festival launches with the theme "The aroma of coffee gathers guests, An appointment in Shanghai".

The main event, a citywide "coffee plus" activity integrating culture, tourism, commerce, and sports, will run from April 29 to May 2 along the North Bund waterfront, where the Huangpu River meets Suzhou Creek.

Spanning 2.3 kilometers of waterfront and 24,000 square meters of riverside space, the festival hub will feature a 300-square-meter beach-themed zone, along with more than 350 booths showcasing diverse offerings such as live performances, sports events, cultural exhibitions, and open-air cinema.