Meanwhile, China's live entertainment market has evolved with high-quality productions emerging, Fei observes. "Musical talents are gathering in Shanghai. Such a virtuous circle has accelerated the continuous development of China's musical industry," he says.

From April 18 to 27, British singer Sarah Brightman will lead the revival of Andrew Lloyd Webber's musical Sunset Blvd at AIA Grand Theatre in Shanghai. The production kicked off its Asian tour in Beijing on March 27.

In May, the English musical Six will start a residential performance at Shanghai's Majestic Theatre. Written by Toby Marlow and Lucy Moss, it gives the untold story of King Henry VIII's six wives.

Six is a project under Shanghai Media Group's new residential live show brand "See You in Shanghai", which highlights theater shows as an important attraction for domestic and international visitors. Les Miserables the Arena Spectacular will also be presented under the brand at the Shanghai Grand Theatre for eight weeks starting Nov 4.