Located in Hubei province, Enshi prefecture is one of China's earliest tea cultivation sites and a key stop on the historic "Thousand-Mile Tea Road". With over 3,000 years of documented tea history, the region lies within the prime tea-producing belt at 30 degrees north latitude and is renowned for its naturally selenium-rich tea, known as Enshi Selenium Tea.

This tea category includes green, black, oolong, dark, white, and specialty teas, with Enshi Yulu and Lichuan Hong among its most recognized brands. Lichuan Hong, a black tea from Maoba town, is known for its rich "agate red" hue, floral honey aroma, and characteristic turbidity when cooled.

Recently, Enshi Selenium Tea made its debut on outdoor screens in Times Square, New York City, enhancing its global recognition. This milestone not only elevates the brand's influence but also brings the rich heritage of Chinese tea culture to a worldwide audience.

Through the efforts of masters such as Yang Shengwei and the region's deep-rooted tea culture, Enshi continues to be a vital force in preserving and promoting China's tea traditions on the global stage.