Due to the popularity of the movie, more vloggers and livestreaming platforms have contacted the company for collaboration. Its five major series of lotus root products, including lotus sprouts, lotus root soup, beverages, refrigerated products and fresh products, have all benefited, she added.

He Ganggang, the company's sales manager, said orders have surged, and the production lines are almost "smoking". Wang Meng, a worker at the Honghu branch of China Post, said they collect 5,000 packages from the company every day. To ensure the quality of products during transportation, the postal service has procured moisture-proof and damage-resistant packaging materials.

A Hubei-cuisine restaurant is also offering "Ne Zha rebirth feast", charging 149 yuan for lotus root and ribs soup, deep-fried lotus root sandwiches with pork and stir-fried tender lotus root slices.

Zhou Hao, a staff member at the center, said they are designing packaging images, co-branding and product packages related to Ne Zha 2 and expect to launch products soon.

Honghu has 135 companies related to lotus root, which process about 200,000 tons of products with an output value of 3 billion yuan. It has four national geographical indication products — lotus seeds, lotus sprout, lotus root and lotus tea.