The surge in demand is linked to the opening scene in the film, in which the protagonist, Nezha, and his friend Ao Bing are resurrected using a magic mixture of water and lotus root powder after their physical bodies are destroyed in a catastrophe. The scene builds upon the events of the first film, which was released in 2019, where their souls endure after their bodies perish.

Yibin in Sichuan province also saw a remarkable increase in tourists to Nezha Palace, which is located in the Cuiping Mountain Scenic Area. The 2,200-square-meter compound built in 1991 was inspired by the legends of Nezha in various works of fiction, including Fengshen Yanyi (Investiture of the Gods), a Ming Dynasty (1368-1644) novel.

Legends of the Condor Heroes: The Gallants, a martial arts film adapted from late novelist Louis Cha's bestseller The Legend of the Condor Heroes, has raised the reputation of Xiangyang in Hubei, as it includes an epic scene depicting protagonist Guo Jing and his beloved Huang Rong defending the city against the enemy during the Southern Song Dynasty (1127-1279).