Italian luxury fashion house Salvatore Ferragamo announced Chinese actress Gao Yuanyuan as the brand’s ambassador for China and Southeast Asia Pacific on Friday.

Gao is also set to make her debut at the Ferragamo Fall/Winter 2025 fashion show in Milan.

According to the brand, Gao effortlessly balances acting and her role as a social influencer through her charitable work, showcasing excellence in both realms. Her exceptional performances in films and TV have earned her widespread acclaim. That apart, she actively engages in philanthropy, using her influence to support positive initiatives in environmental protection, education, and health, highlighting her strong social responsibility.

This partnership seals the relationship between the luxury brand and renowned actress who started building ties even prior to this announcement, as Gao has partnered with the brand on several campaigns.