With the approach of Spring Festival, the Dounan Flower Market in Kunming, Yunnan province, presents a lively scene, with red-themed New Year's flowers selling briskly. In addition to the usual roses, trimmed North American holly, winter sweet, silver willow and golden fruit are also popular. It is reported that on Jan 22, the total volume of auction transactions at Dounan Flower Market was approximately 3.67 million branches, with prices of New Year's flowers such as Carolra, Black Magic and Movie Star seeing a significant increase. This "beautiful industry" of flowers not only embellishes people's homes but also reflects their yearning for a better life.