L'Oréal China and the National Museum of China announced a collaborative project at the Essentiality of Beauty cultural salon held at the Centre d'Art Rodin in Shanghai last Saturday. 

According to Lan Zhenzhen, president of public affairs for L'Oréal North Asia and China, the two parties will jointly launch the Essentiality of Beauty cultural cooperation project, showcasing the development and inheritance of Chinese aesthetics and beauty.

The salon was also held at the French Pavilion of the 2010 Shanghai World Expo to mark the 60th anniversary of diplomatic relations between China and France with a grand finale.