The Confucius Museum in Qufu has staged memorable exhibitions and diverse immersive activities such as woodblock printing, rubbings and paper-cutting, to foster a deeper connection with Confucian culture.

"The museum is a good place to study the evolution of Confucian culture; and its digital presentation of Confucius and his teachings attract young people," said Uriarte Huang.

"From the age of bamboo and wooden slips to the era of artificial intelligence, we have been fortunate witnesses along this transformative journey," Uriarte Huang added.

During the National Day holiday from Oct 1 to 7, the museum welcomed an impressive 120,500 visitors, with the third day witnessing a record attendance of 23,000 visitors, the biggest since it opened in 2018.

"Traditional Chinese culture exemplified by Confucian culture is appealing to young people because it embodies the ideological core of the Chinese people, creating spiritual resonance with them," said Yang Chaoming, a professor at the Advanced Institute for Confucian Studies of Shandong University.

"The frequent 'going viral' of traditional Chinese culture among young people indicates that it is inspiring young minds to be innovative in the new era," Yang added.