The China Outbound Travel & Tourism Market 2024 occurred between Oct 16 and 18 at the National Agricultural Exhibition Center in Beijing.

The event gathered 220 exhibitors from 52 countries and regions worldwide, including tourism bureaus, consulates and travel agencies. It is estimated that about 3,000 Chinese travel agents and trade buyers from outbound tour operators attended.

Over 40 tourism experts and insiders from Chinese tourism operators, bureaus, online platforms and digital marketing shared insightful views regarding China's outbound tourism sector.