In an exclusive interview with China Daily, Rohit Aggarwal, CEO of the Austrian cellulosic fiber company Lenzing Group, said the company will continue its investment in China, considering it as one of its most important markets.

Aggarwal expressed the company's commitment to continue introducing new fibers and technologies into the country based on the changing consumption patterns of Chinese consumers in recent years, including a greater emphasis on comfortable fabrics and eco-friendly materials.