Marriott Bonvoy, hospitality group Marriott International's award-winning travel program, recently launched its 2024 Taste of Wonders food and beverage marketing campaign across China, with the debut of a food documentary titled Taste of Wonders, Flavors of North and South.
Developed in collaboration with renowned Chinese documentary director Chen Xiaoqing, the film explores the people and culture behind Chinese cuisine, and centers around the Chinese word xian, which means both fresh ingredients and delicate flavor.
The documentary delves into the emotional connections people have with food. "Our ancestors took inspiration from the harvests of the land, lakes and seas to create the Chinese character xian," Chen said. The word comprises two parts, literally meaning goat and fish.
