"Spreading the 5,000-year Chinese civilization", a new media joint promotion activity, organized by Shenyang's culture, tourism, radio and television bureau, kicked off recently.

The activity aims to encourage people to record their visits to museums, especially the ongoing one about Hongshan and Liangzhu cultures at the Shenyang Museum in Liaoning province.

Starting in June, the exhibition, named The Light of Civilization: Hongshan, Liangzhu, and Chinese Civilization, offers cultural relics from Hongshan Culture, a key Neolithic culture that existed between 6,500 and 5,000 years ago in northern China and Liangzhu Culture, another important Neolithic culture from 5,300 to 4,300 years ago in the Yangtze River Delta, both of which played important roles in the origins and formation of Chinese civilization.

The activity encourages various forms of cultural creativity and innovative works, primarily in the form of short videos or images and texts, to be published on six major new media platforms, including Douyin, Kuaishou, Xiaohongshu, Bilibili, Sina Weibo, and WeChat channel about the exhibition. Multiple awards will be selected then based on the creativity, quality, views, and interaction of the works.

According to officials from Shenyang's culture, tourism, radio and television bureau, by deeply exploring and showcasing the essence and contemporary value of the exhibition, it vividly demonstrates the splendid achievements and unique charm of China's 5,000 years of civilization, stimulates the cultural innovation and creativity of the whole society, and thus promotes spread of culture and inheritance of civilization.