Beyond the Snow World, it has a Water World spanning nearly 20,000 square meters, offering 20 water-based activities. While the indoor section will open this year, the outdoor segment is set to debut next summer.

"Within the resort, you might see someone skiing in a down jacket while you're in a bikini, creating a striking environmental contrast between snow and water," Wang adds.

The Beijing Winter Olympics in 2022 has catalyzed the growth of the ice and snow industry in China in recent years. As a key tourism investment project in Shanghai's 14th Five-Year Plan period (2021-25), the resort fills a void in ice and snow tourism in Shanghai and is expected to become a new landmark business for the city.

Having begun the internal testing phase in August, Yin Kang, a representative of the resort, says: "We will carefully consider tourist feedback and continuously enhance our service experience. Our resort not only serves as an ice and snow destination in Shanghai but also extends a warm welcome to enthusiasts from across the country and around the globe upon its official launch."

Besides running the world's largest indoor ski resort, Lin-gang New Area in Pudong has witnessed continuous upgrades to popular scenic spots, cultural, and sports facilities since its unveiling five years ago, attracting a growing number of tourists to this "young place".

According to the Shanghai Municipal Bureau of Culture and Tourism, Lin-gang New Area's tourism industry generated revenue of 1.88 billion yuan ($264 million) last year, marking a 136 percent year-on-year increase, with 9.87 million tourists.

"If there were only ski resorts, visitors might stay for a few hours and depart. However, with additional attractions like Haichang Ocean Park and nearby Disneyland, a cluster effect has been created, encouraging longer stays and driving the local tourism economy," Wang says.

The Shanghai L+ Snow Indoor Skiing Theme Resort will offer weekday, peak day and special peak day passes, along with complimentary equipment rentals. Tickets are available on the official WeChat applet and various platforms including Ctrip, Meituan, and Douyin.

If you go

Shanghai L+ Snow Indoor Skiing Theme Resort

Address: No 1-5, Lane 2088, Huchenghuan Road, Pudong New Area, Shanghai