Unique blend
As the Paris 2024 Olympics unfolded, Chinese cuisine made a significant impression, extending beyond the offerings at China House.
Various Chinese food and beverage brands had set up shop in Paris, using the global sports event to highlight the diverse and appealing flavors of Chinese cuisine. Across Parisian landmarks, such as the Arc de Triomphe, the Seine River, the Hotel des Invalides, and the Eiffel Tower, a red food truck featuring panda and bamboo designs drew a lot of attention.
The truck, operated by Sichuan pickled vegetable brand Jixiangju, offered a unique blend of French and Sichuan flavors. Among its offerings were the bamboo shoot salmon baguette, bamboo shoot ham croissant, and bamboo shoot stir-fried beef baguette.
These fusion dishes have garnered praise from both Parisians and Chinese students living in the city.
Many students have shared their experiences on social media platforms, such as Xiaohongshu, one of whom commented that "the spicy and tangy flavors instantly reminded me of home, easing my homesickness".
Chinese tea has also made its mark in Paris, a city traditionally known for its coffee culture. The pop-up shop of Chagee brought a touch of jasmine tea to Paris, attracting nearly 2,000 visitors on its opening day in July.
Meanwhile, Heytea's "Paris Viewing Room", a pop-up in the 11th arrondissement, has seen robust sales, with over 1,000 cups sold on the first day and revenue exceeding 10,000 euros ($11,134). Two special-edition sports-themed items quickly sold out.
Zhu, noting the presence of various Chinese restaurants in Paris, from Cantonese and Sichuan to popular street foods, such as chicken pot and spicy hotpot, appreciates the city's diverse and authentic Chinese dining scene.
Looking ahead to the 2028 Summer Olympics in Los Angeles, Zhu is already anticipating the next adventure.
"In the United States, we won't need to transport so many ingredients and spices from China. With local supplies and equipment available at our restaurants in the US, preparing Sichuan cuisine at the next Olympics should be even easier than in Paris," Zhu says.
