Continuing the enduring bonds established with China since its inception, Dior has engaged in a multitude of creative exchanges with Chinese artists since 2008. To date, Dior has collaborated with more than 50 prominent figures within the Chinese contemporary art scene.

The exhibition is held amid celebrations for the 60th anniversary of diplomatic relations between France and China. It is part of this year's Festival Croisements, launched annually in 2006 to strengthen cultural exchanges and dialogue between China and France via various exhibitions, performances and events in China.

The exhibition also intends to reinforce the multiple links that unite the brand and China.

Reflecting such deep connections, 14 Chinese artists have taken part in the L'Or de Dior exhibition.