Recollecting his experience on a jury at the Cannes Lions International Festival of Creativity in Cannes, France, in June, Li Chao finds it difficult not to share the groundbreaking ideas he came across at the event. He hails the award-winning works, yet feels regretful for those not awarded but presented equally in innovative spirit and humanitarian issues.

The annual festival and awards are a get-together for those from the advertising and communications industries. Li and his team won a Bronze Cannes Lions award last year for their Alibaba Healthy Fonts Project.

The project is a Pinyin-based keyboard input method automatically translating Pinyin text into Braille.