A promotional event introducing investment opportunities and benefits in Xianyang, in Northwest China's Shaanxi province, was held in London on Monday.

The gathering, which was hosted by the Xianyang committee of the Communist Party of China and the Xianyang Municipal People's Government and organized by the investment promotion bureau of Xianyang, attracted nearly 70 attendees from various sectors of the Chinese and United Kingdom business communities.

Two memoranda of cooperation were signed at the event. One was between the investment promotion bureau of Xianyang and the China Chamber of Commerce in the UK. The other was between Wugong county in Xianyang and the European Ecentime Group, a shopping advisory platform headquartered in Paris and London.

Addressing attendees, Xia Xiaozhong, secretary of the CPC Xianyang committee, outlined the investment environment and development priorities of the city.

Xia said Xianyang enjoys a superior geographical location, being at the geometric center of China's territory and serving as a pivot of connectivity in Northwest China.

Notably, Xianyang is home to the Xi'an Xianyang International Airport, the largest airport in Northwest China, which offers 228 domestic and international destinations with 383 routes, Xia said.

Once the capital of the Qin Dynasty (221-206 BC), China's first empire, Xia highlighted the fact that Xianyang had evolved from an ancient city into a modern, vibrant place, with new electronic displays, high-end equipment manufacturing, biopharmaceuticals, and synthetic materials as its key development sectors.

"In recent years, Xianyang has adhered to high-level opening-up, to shape new momentum for high-quality development," Xia said. "In 2023, we discussed foreign investment projects worth 907 million yuan ($125 million), and the total value of foreign trade imports and exports reached 13.5 billion yuan."