In a celebration of European culinary heritage and quality, the European Union recently hosted a cocktail event in Beijing as part of its "Irresistible Europe, Countless Combinations" campaign in China. The event, held at the Kerry Hotel Beijing, served as the official launch of the EU's upcoming hotel promotion menu at Centro, highlighting the excellence of European agricultural food and beverage products, EU food merits, and quality schemes.

Attended by a diverse audience of 57 European food and beverage importers, distributors, retailers, chefs, and media, alongside 23 EU delegates and representatives from EU member states in China, the reception emphasized the EU's dedication to promoting its gastronomic offerings in the Chinese market.