Where fashion meets self-expression
Fashion designer Zeng Yue blends Eastern and Western influences, emphasizing self-expression, comfort, and inclusivity through her brand, Li Xinran reports.
By Li Xinran |
China Daily |
Updated: 2024-03-27 07:34
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Zeng explained that she and her partner are in charge of different aspects of the brand. "My partner is more composed and meticulous, so he handles structural design and production details. Since I'm more outgoing and expressive, I take charge of pattern design, branding, and event planning."
In 2020, Zeng curated the brand's first pop-up event in her hometown of Chengdu, Southwest China's Sichuan province.
"Pop-up events provide opportunities for people to directly and visually learn about the brand and the message we're trying to convey," said Zeng. "Many people attended, as such events were relatively novel at that time, and our designs are unique. It was held on a beautiful summer day, and everything fell into place perfectly."
