"I acquired the craft by observing my grandfather and my parents at a very young age," he said. "When I was four years old, my father sent me to the town to learn how to play the erhu."

In fact, his skill in playing the instrument enables him to showcase the finer details of his products.

Through the use of melodious and enchanting music in his livestreams, he has also attracted many fans.

"As the only child, my parents called me back to inherit the erhu business while I was still studying in the senior high school," Gao Chao said.

He now makes erhu by day and sells an average of around 20 erhu each night through livestreams.

"The logistics arrangement in our village is convenient, with various express delivery and logistics services available," he added.

To promote the techniques of making erhu, the township government organizes an annual erhu craftsmanship competition.

Participants submit their own work for the competition, and music professionals are invited to provide advice on improving their creations.

"I will continue to promote the erhu nationwide and ensure that more people who love the traditional Chinese musical instrument can purchase high-quality ones at a reasonable price, thus enhancing our reputation as the Town of Erhu," Gao Chao said.