3. Divas Hit The Road - Silk Road 

The fifth season of the reality show, Divas Hit the Road - Silk Road, featuring popular celebrities traveling to various destinations, has been airing on Hunan Satellite TV and the online video-sharing platform Mango TV since October 2023.

This season saw Chinese actresses Qin Hailu, Qin Lan, Xin Zhilei, Dilraba and Zhao Zhaoyi, as well as actors Wang Anyu and Hu Xianxu, embark on a journey to Saudi Arabia, Croatia and Iceland. They explored the beautiful landscapes and diverse cultures of these countries and learned about the collaborative projects related to the Belt and Road Initiative. They have delved into the local customs and traditions of the places they visited.

The show has generated wide discussion on Chinese social media platforms about the cultures of these countries. Chinese netizens have shown great enthusiasm for Saudi Arabian cuisine and its scenic beauty. Following the broadcast of the show, there was a 772 percent increase in searches for "Saudi" and "Saudi Arabia" on the online travel services provider Qunar.