LAS VEGAS, the United States -- From cutting-edge household appliances, smartphone communications to e-scooters and green energy, Chinese companies have launched a series of new tech products at the 2024 Consumer Electronics Show (CES), the world's largest tech show held in US city of Las Vegas from Tuesday to Friday.

The high-tech products, including new generation TVs, robots, electric vehicles and solar panels and so on, have become the new favorites of CES participants and offered vast opportunities for cooperation.

Swarm of Chinese brands

To build brands and forge global partnerships, Chinese companies from various categories in the consumer electronics industries are participating in CES 2024, which draws over 130,000 attendees and over 4,000 exhibitors from more than 150 countries and regions.

Chinese participants in the show include well-known brands like Lenovo, BOE, Hisense and TCL, as well as robot companies such as Dreame and Yarbo, and electric vehicle companies including U Power and AIMA.

China's leading global TV brands showcased their latest display innovations at the show.

Hisense, a global leader in the consumer electronics and home appliance industries, unveiled its 2024 ULED and ULED X lineups at the show, ushering in a new era of LED TV entertainment and expectations.

The newest lineups include 110 UX, a Mini LED TV featuring industry-leading display precision and performance which is a CES Innovation Award honoree, and 98UX, which brings extraordinary picture quality and realism to full display on a massive 98-inch screen.

The company also unveiled laser displays such as automobile laser displays, 8K laser TVs and rollable laser TVs, and cutting-edge screen technologies.

"Hisense's groundbreaking ULED and ULED X products have the potential to revolutionize the home entertainment landscape where stunning picture quality, mesmerizing big-screen immersion, and inspiring visuals take center stage," said David Gold, president of Hisense Americas.

TCL presented its leading portfolio of innovative technologies across multiple categories at CES 2024, including the world's largest QD-Mini LED TV and one of the industry's first smart connected mobile device entertainment solutions.

TCL's 115-inch QM891G made its debut in North America with over 20,000 local dimming zones and a peak brightness of 5,000 nits.

The company's latest smart connected mobile device entertainment solutions could combine smartphones, tablets, smart glasses, and other devices.

Skyworth brings its high-tech outdoor Clarus TV and Canvas art display TV to CES 2024. The Canvas art display serves as an artistic canvas for an immersive and artistically enriched viewing experience.

Win-win opportunity

At the annual CES in Las Vegas, cooperation with China was not a fresh topic, and this year's fair continued to show motivations for seeking opportunities in the Chinese market by foreign companies. For these companies, China's rise as an innovation engine should be seen as an opportunity for collective progress.

"Qualcomm does not simply see the Chinese market as a market, but as an opportunity for win-win cooperation between Qualcomm and the Chinese ecosystem," Meng Pu, chairman of Qualcomm China, told Xinhua Tuesday.

The rapid development of China's mobile communications industry has benefited from Qualcomm; and without Chinese partners, Qualcomm would not have been able to develop rapidly, said Meng, adding that it is a mutually beneficial relationship.

"As China's technology and economic and social development improve, Qualcomm faces more opportunities," said Meng.

Qualcomm has long been integrated into the Chinese smartphone supply chain. In recent years, Qualcomm has forged close cooperation with the Chinese automotive industry. The ecosystem formed by Qualcomm and the many supply chains in China is "a mutually beneficial relationship," Meng said.

This sentiment is echoed by John Couling, senior vice-president of entertainment at Dolby Laboratories.

Dolby's Atmos FlexConnect unlocks a more extensive and immersive Dolby audio experience through the ability to seamlessly pair accessory wireless speakers with the TV's sound system while unlocking the flexibility to place each speaker anywhere consumers choose.

"We have seen that new experiences can first start in China, with our Chinese partners, and then be brought to the global," he said. "This isn't just about selling technology -- it's about co-creating and pushing the boundaries of what's possible," he added.

He said China's "fast-paced" innovation and the consumers who are good at embracing new ideas and new technologies are driving Dolby's development and speeding up their deployment of new technologies in the world.

Besides tech giants, smaller companies like German e-scooter maker Trittbrett also acknowledge the crucial role of Chinese innovation.

Yassine El Hajji, the company's marketing manager, told Xinhua he saw "a lot of the newest technologies" from China in the e-scooter industry.

"Without the new Chinese innovations, we won't get so far in Germany because lots of our technology and cooperation with international companies are established in China," he said.

"We have cooperated with Chinese companies and our e-scooters are manufactured in Changsha, China. China is strong in electric vehicle sectors, always keeping up with futuristic design and technologies," he noted.

John Morrow, insights lead of 3M Strategy and Business Development, believes China's focus on sustainability innovation holds immense potential.

"Expect to see Chinese innovations in sustainability and green energy," he said. "There's not to be one solution that solves all problems of the climate crisis. So the more ideas there are, I think the better all would be."

Morrow told Xinhua that 3M works with lots of manufacturers in China where innovations are developing at a fast pace. "China attaches great importance to innovation capabilities. It is way ahead of others in the installation of solar energy. They are driving the industry," he said.

China's rise in innovation

Chinese companies have been important forces at CES in recent years, impressing global exhibitors with innovative products and solutions, and showcasing the latest trends and innovations in the consumer electronics industry.

In an exclusive interview with Xinhua on Tuesday, Liu Chun, vice president of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME), expressed her confidence in China's increasingly important role in the electronic consumer industry.

She said with the development of China's economy, the expansion of market scale, the revolution of the technological industry, and the elevation in the value chain of the industry, China's status will be further consolidated.

"Judging from CES, an important global industrial exhibition, in recent years, more and more Chinese technological innovation companies participating in the exhibition rely on quality and technology to win," she said. "In the global consumer electronics industry chain, especially in the upstream and midstream, more and more powerful Chinese suppliers have emerged."

Moreover, she said innovative consumer technology companies in China are also paying more attention to international operations, localization, and global cooperation.

"'Made in China' will fight against barriers by openness, eliminate confrontation by cooperation, thereby China is consolidating the foundation of industrial development, consolidating global status, and expanding international cooperation," she said. "This is the most important foundation and the deepest root of confidence for China's consumer electronics industry."