"Now I yearn to explore the diverse Chinese regions, from captivating winter festivals to tranquil escapes, unravelling China's rich cultural tapestry in this unique and enchanting season," Vella said.

Following the success of the Beijing 2022 Winter Olympics, China's ice and snow travel sector is experiencing significant growth. More Chinese people are showing an interest in winter sports, and foreign tourists choosing China for their winter trips.

As winter resorts in China are now opening to the public, international tourists are also being invited to explore China's enchanting winter landscapes. Visitors are flocking to Harbin Ice-Snow World, a well-known theme park in northeast China's Heilongjiang province. Meanwhile, Jilin province and the Changbai Mountain, also in northeast China, possess excellent ski resorts.

"I was really impressed by seeing the natural landscapes of China in winter," said Maltese resident Lorvic Xuereb.