The National Exhibition and Convention Center Store, or NECC Store, was established on Oct 18, 2019, with a total area of about 400 square meters. Currently, the store offers an extensive selection of more than 500 products for sale. These products are diverse and cater to various interests, including CIIE-themed items, Jinbao (the CIIE mascot) merchandise, replicas of the NECC building, artistic derivatives developed in collaboration with members of the CIIE's art committee, cultural and innovative products created in partnership with the CIIE's cooperative partners, reputable exhibitors, and esteemed intangible cultural heritage time-honored brands.

With a focus on utilizing the intellectual property of CIIE, the NECC Store aims to produce value-added products that effectively promote the expo and enable individuals to gain a deeper understanding of the event.