Zhang Junjie, who led the design team for the medals, launched his studio in 2009 and moved it to Artinno Town in 2016.

"I decided to settle there after visiting for the first time and immediately seeing our current office," says 41-year-old Zhang, who graduated from the China Academy of Art, and is now the director of the industrial design department of the college.

"Looking out of our office window, you can see a pond surrounded by three mountains. This is one of the earliest sources of inspiration for my design of the medals. I really like the environment here. Where the office is located is quiet and natural," Zhang says.

Gradually, more enterprises from various fields, including film and television, architecture, sculpture and animation, established themselves in the town.

"My previous film about the torch of the Asian Para Games was produced with the assistance of other enterprises in the town," Zhang says.

"Working with culture is an interdisciplinary field. It requires collaboration with many categories of design or even commercial institutions. The town provides us a good platform."